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Fundação Dom Cabral

Experience Day Merch (2024)

D: Laura Alcará

CD: Antônio Werneck, Heitor Piffer

Experience Day is an event organized by Fundação Dom Cabral, aimed at high school students, parents, and teachers. The goal is to provide dynamic and interactive activities and themed stations that offer a taste of what it's like to be a future administrator.

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For this project, I revamped the visual identity, taking inspiration from the existing design and enhancing all its elements. Additionally, I created various items for distribution at the event, such as t-shirts, cups, and eco-bags, along with posters and digital media assets.

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