With a history spanning over 70 years, the Frango Assado brand underwent a significant transformation, staying modern while preserving the best of its tradition.

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In this project, I expanded upon the new brand concept envisioned by the branding team, creating packaging, key visuals for campaigns, and reimagining the visual communication both inside and outside restaurants across the country.

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Frango Assado's rebranding was recognized by national and international awards, including the D&AD Awards 2023 and the Prêmio Brasileiro de Design 2023.