For the second semester of the Administration course at Fundação Dom Cabral, the transfer campaign focused on attracting students interested in switching to the program offered by the foundation, emphasizing its key strengths.

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The visual concept for this project was crafted to be more mature and refined, while still retaining a youthful and spontaneous feel. The character steps out of a square, symbolizing breaking free from constraints and inviting viewers to think outside the box and consider an innovative degree. At the client's request, the images were generated by AI, then edited and adapted to align with the campaign's vision, using a limited color palette inspired by the foundation's brand colors.